For those of you doing site targetted campaigns via Google Adwords on plentyoffish.com there are now new channels you can bid on instead of just ROS.
ROS= Run of Site
1. Female ROS Over the Age of 30.
2 Female ROS under the age of 30.
3. Male ROS under the age of 30.
4 Male ROS over the age of 30.
5. Black Singles ROS (mostly US/uk)
6. Hispanic singles ROS (mostly US)
7. Indian Singles ROS. (mostly Us/canada)
6. Asian ROS (mostly US/Canada)
I’ve split out a lot of my logged in traffic By age and gender and ethnicity. For a lot of companies bidding on my site this will make their campaigns a lot more profitable and allow more customized ads to be displayed.
I will also be launching a new adserving platform soon that will allow me to target ads to any user an advertiser wants. So whatever ads I don’t sell directly adsense will get.