hitwise on dating site traffic this year.

NEW YORK, NY – February 13, 2008 – The market share of U.S. visits to the Dating category increased 26 percent for the week ending Feb. 9, 2008, compared to the same week in 2007, Hitwise reported today. The most-visited website within the Dating category for last week was Singlesnet.com which received 14 percent of all the U.S. visits to the category.

Top 5 Dating Websites ranked by Market Share of U.S. Visits for the week ending Feb. 9, 2008

Rank

Name

Domain

U.S. Visits w/e  Feb. 9, 2008

1

Singlesnet http://www.singlesnet.com

14.45%

2

Plentyoffish.com http://www.plentyoffish.com

10.64%

3

eHarmony http://www.eharmony.com

6.07%

4

TRUE http://www.true.com

6.02%

5

Yahoo! Personals personals.yahoo.com

5.70%

Note – the Hitwise data featured is based on U.S. market share of visits, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million U.S. Internet users. Hitwise measures more than 1 million unique websites on a daily basis, including sub-domains of larger websites. Hitwise categorizes websites into industries on the basis of subject matter and content, as well as market orientation and competitive context. The market share of visits percentage does not include traffic for all sub-domains of certain websites which are reported on separately.
Source: Hitwise

Other top Dating websites for last week included Plentyoffish.com which received 11 percent of the U.S. visits followed by eHarmony.com who received six percent of visits as did TRUE.com. Plentyoffish.com posted the largest year-over-year traffic growth among the top five websites within the Dating category with an 87 percent increase in U.S. visits.

“Each year we see people trying to find love online after the holidays and meet someone new in time for Valentine’s Day,” said Heather Dougherty, research director, Hitwise. “This January brought a higher influx of traffic than past years and the users are spending more time interacting on the dating websites looking for potential mates.”

Average Session Time

The average visit time for the Dating category during the week ending Feb. 9, 2008, was 17 minutes and 7 seconds, up from 14 minutes and 5 seconds, for the same week during the previous year. For the week ending Feb. 9, 2008, the average time spent on Plentyoffish.com led among the top five dating websites with users spending an average of 21 minutes and 31 seconds on the website. The average visit time on the free dating site increased 31% from the week ending Feb. 10, 2007.

Average U.S. Time Spent for the week ending Feb. 9, 2008 (in minutes & seconds) among the top % visited Dating websites

Rank

Name

Domain

Avg. Visit Time

Y-on-Y Change

1

Plentyoffish.com http://www.plentyoffish.com

0:21:31

31%

2

eHarmony http://www.eharmony.com

0:18:10

4%

3

Singlesnet http://www.singlesnet.com

0:14:12

16%

4

Yahoo! Personals personals.yahoo.com

0:13:04

76%

5

TRUE http://www.true.com

0:12:49

4%

Note – data is based on the average U.S. time spent from the Hitwise sample of 10 million U.S. Internet users. Hitwise measures more than 1 million unique websites on a daily basis, including sub-domains of larger websites. Hitwise categorizes websites into industries on the basis of subject matter and content, as well as market orientation and competitive context.
Source: Hitwise

New and Returning Visitors

For the week ending Feb. 9, 2008, True.com received 26 percent of its share of traffic from new visitors. Among the top five dating websites by market share, Yahoo! Personals and Singlesnet followed with 15 and 13 percent, respectively, of new traffic that has not visited during the previous month.

Market Share of U.S. Traffic from New and Returning Visitors for the week ending Feb. 9, 2008 (in minutes & seconds) among top 5 Dating Websites

Rank

Name

Domain

New

Returning

1

Plentyoffish.com http://www.plentyoffish.com

6%

64%

2

eHarmony http://www.eharmony.com

12%

88%

3

Singlesnet http://www.singlesnet.com

13%

87%

4

Yahoo! Personals personals.yahoo.com

15%

85%

5

TRUE http://www.true.com

26%

74%

Note – a returning visitor is defined as a user that has visited the site in the past 30 days from the Hitwise sample of 10 million U.S. Internet users. Hitwise measures more than 1 million unique websites on a daily basis, including sub-domains of larger websites. Hitwise categorizes websites into industries on the basis of subject matter and content, as well as market orientation and competitive context.
Source: Hitwise

About Hitwise

26 Responses to “hitwise on dating site traffic this year.”

  1. George Kirikos Says:

    The numbers in that last chart comparing new vs. returning visitors don’t appear correct for the PlentyOfFish.com site, as 6% plus 64% don’t add up to 100% (each of the other 4 rows looks correct). Was it 36% new? Or maybe returning should be 94%, as the 6 and the 9 are next to each other on the keypad?

  2. Markus Says:

    I assume its 36%, I cut and paste their press release.

  3. Tim Says:

    Here is a great story about love online.

    http://www.businessweek.com/print/technology/content/feb2008/tc20080214_131079.htm

  4. Bride Says:

    Intresting online dating market research

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  7. Michelle Says:

    hmmmm. thanks for the stats as a fellow “fisher”, i always just assumed match was up there at number one or something…

  8. vivian mary Says:

    i am vivian mary.i am female searching for a male.i am lone,i am here for serious dating not for games

  9. Dating a divorced Woman Says:

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  10. Dating a divorced Woman Says:

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  11. DatingHelp101 Says:

    Interesting stats for sure! As an internet dating site marketer (http://www.datinghelp101.com) this information is very important. Some of what I thought were my best sites didn’t even make the list. Well done, good work.
    I also find it rather encouraging how many people are “return” visitors to the sites. Obviously you can see which sites truely offer something of value to the visitor.

  12. http://www.trafficwealthsystem.com Says:

    Increasing traffic to your website should be the first priority of eveyrthing.

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  14. Heman Says:

    I just went over Hitwise, Nielsen, and Comscore and all of them have Match as there top five, I’m not sure why you have excluded them here.

  15. Night Chat Says:

    Hey Markus, you rock. But how about lending us smaller sites a helping hand (i.e. a link).

  16. Chatting Fun Says:

    I love plenty of fish. It’s the best dating and chat site ever.

  17. Tony Zaros Says:

    These dating sites are getting paid! wow.

    Tony Zaros
    http://v3dates.com/
    http://royaldez.com/

  18. DateYouNow.com - 100% Free Dating Site Says:

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  21. Kaya Sallings Says:

    Thanks for the tip. I created a profile at BeautifulPeople… Really nice site! Why would I ever use any other site for finding love? This is probably the best site out there. And the members – OMG can’t take my eyes off the screen🙂

  22. queenyinone Says:

    need to take a look must see.

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  23. Sites for Dating Says:

    I also find it rather encouraging how many people are “return” visitors to the sites. Obviously you can see which sites truely offer something of value to the visitor.

  24. dating myths Says:

    dating myths…

    […]hitwise on dating site traffic this year. « Plenty of fish blog[…]…

  25. Viola Says:

    thanks for the tip

  26. anti snoring Says:

    Why people still make use of to read news papers when in this
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