Big Inc Magazine article on Okcupid.
Raised 7 Million.
1 Million in revenues in 2007.
2 Million in expected revenues in 2008.
550,000 “active daters” in April 2008
“To deliver to advertisers and turn a profit, Yagan figured he needed eight million users and two million regular daters, roughly eight times his current traffic”
“Yagan says the attention should make it easier to raise money and hire more engineers.”
The article has good numbers, i’m surprised that okcupid needs to grow traffic 8 times to break even.. Okcupid has 2 banner ads per page, Plentyoffish has one. Okcupid has 18 or more full time employees Including an advertising sales director.
I added up the visitors, and pageviews in comscore for Okcupid and Plentyoffish in the UK, Canada and the US. Plentyoffish has 18 times the visitors and 14 times the pageviews. If monetization per visitor on plentyoffish was the same as OKcupid Plentyoffish would earn $36 Million this year on CPM’s over $3.00.