I found OKcupids power point investor/partner pitch (May 2008) today while browsing the net. Provides insight into their white label strategy and some real funny details on the industry.
Evidently Match.com has only 1.2 million active users every 8 weeks. Guess they didn’t read that match.com signs up 60,000 people a day. That alone is 3.6 Million active users in 60 days assuming 0 retention. Meetic only has 400,000 active users and no other dating sites in the industry break 100k active members in two month time span! Okcupid supposedly has 500k “active members” oh and plentyoffish is excluded.
Okcupid got 3 million signups off one $15,000 ad buy. Wow the rest of the dating industry needs to spend $15 Million for those kind of results. Match.com only has 20 million members, if OKcupid spends ONLY $90,000 on marketing they will have more members WOW.
My favorite is the Growth data slide. Messages per day are up a staggering 83% in 5 months… from 22,000 messages a day to 40,000 messages a day.
Eharmony 1 Million emails + per day, same with Lavalife, Match.com, Plentyoffish and Yahoo personals.
David Evans, who helps write Okcupids press releases, keeps hounding me and others to “innovate” and add useless features that don’t work. Lately its been Video Speed Dating, which a whole bunch of sites tried in 2000 to 2003 and died because they couldn’t control the porn. As far as I’m concerned singlesnet has been the only real innovator and its grabbed them a lot of marketshare. True.com and others didn’t have sustainable ideas or plans, Singlesnet does and you can see it via their attention marketshare, something that all the spam in the world can’t buy you, as true.com found out.