Plentyoffish US Subscription rates and user Demographics.

I sent out a survey last night to a few hundred thousand american users.   So far over 100,000 users have taken the paid dating survey.

http://www.plentyoffish.com/usreport/usreport.html

15.23% of dailly active US users are currently active paying subscribers of other dating sites with an average age of 44.  Normally around 300,000 users from the US log into Plentyoffish every day, representing 45,690 paying subscribers with 58,727 active subscriptions given an ARPU of $130  that is around $8,000,000.

Some interesting tidbits,  the longer you’ve been on Plentyoffish the higher the probability you have a paid subscription elsewhere.   People who selected activity partner are the most likely to have paid elsewhere,  followed by long term.  Around 17% of those users have paid subscriptions elsewhere.

I also asked a few questions about ads,   only 30% of people admited clicking on them,   most said they look at the ad and than check out the site later and signup.

Also interesting is that 3% of pof users have  2 Paid subscriptions,  given that there are only 1 to 1.4 million US paid subsribers monthly  we reach between 10 and 20% of them.

16 Responses to “Plentyoffish US Subscription rates and user Demographics.”

  1. Matthew Botos Says:

    Interesting research, Marcus – it’s good to see numbers from someone other than the big sites and their industry consultants!

    It’s a little surprising to see the percentage of men and women paying for dating sites about the same. The graph exaggerates the difference; would it be possible to rescale it from 0?

    Also, did you get any insight into what drives people to add a paid site, particularly if they’re a long-time Plenty of Fish user?

  2. Ralph Castillo Says:

    Wont you like to get a peace of that $8M paid membership pie + your $10M on advertising revenues?
    Are you or not to concern on the intellectual property subject after almost get cut in a litigation battle?
    I ask because you don’t own any proprietary apps and to take your business to the next level your need something to relay on.
    Patents trolls are searching.

  3. Dating Reviews » PlentyofFish Survey Says:

    […] THE PARADIGM SHIFT — June 23 — Over 100,000 users have taken the paid dating survey I sent out last night. Here are the results. 15.23% of dailly active US users are currently active paying subscribers of other dating sites. 30% of people admitted clicking on ads. Most said they look at the ad and than check out the site later and signup.  Normally around 300,000 users from the US log into Plentyoffish every day, representing 45,690 paying subscribers with 58,727 active subscriptions given an ARPU of $130 that is around $8,000,000. The longer they’ve been on Plentyoffish the higher the probability they have a paid subscription elsewhere. 3% of POF users have two paid subscriptions. Given that there are 1 to 1.4 million US paid subsribers monthly  we reach between 10% to 20% of them. FULL ARTICLE @ THE PARADIGM SHIFT […]

  4. Carlos Says:

    You can’t fight patent trolls with IP (intellectual property) just look at what happened to RIM to see that you can’t win on this fight.

    If POF was kept free as is but provided some paid services on top of that, it would continue to be popular and more revenue could be generated.

    The key is to find out what extra services would members be willing to pay for.

  5. Ralph Castillo Says:

    Yes, but those extra services involves apps and most apps have IP.
    The best way to go is to create your own novel IP but Markus as 0 and Markus dont have any plans to patent any app. What he wants is to sale POF for lots of $$$$

  6. Online Dating Week In Review June 27, 2008 Says:

    […] surveyed 100,000 US members, the results are […]

  7. How to sustain attraction Says:

    […] surveyed 100,000 US members, the results are […]

  8. The inside out method of attraction Says:

    […] surveyed 100,000 US members, the results are […]

  9. Google Launches Affiliate Advertising Network Says:

    […] surveyed 100,000 US members, the results are […]

  10. Internet Lover Says:

    I tried Plenty of Fish and frankly, didn’t really find it any better then a lot of other dating websites.

  11. Daniel Collette Says:

    On dating sites, people are product. Like any business (dating websites are no different), it’s not if your service is free or paid ala: Harrods or Walmart, its whether your product is desired by the customer. There is lots of room in the market place for all kinds of dating sites, paid and free. Some dating website owners make millions and some make a living like any small business owner. Remember, its not about market share, patents or advertising revenues, its about our customers.

    Daniel Collette
    Matelocator.com

  12. Plenty of Shark Says:

    I tried this site not impressed at all. more like a Booty call website. Men here seem to be a fake and untruthful just as well as woman. Its a shame because some of us woman and men are lookin for love and a LT relationship. Oh well on to another site I guess.!

  13. Clara Hennagin Says:

    Lots of Fantastic information in your blogpost, I favorited your site so I can visit again in the future, Thanks

  14. Fish Killer Says:

    Hey Marcus what are you doing about the serial killer on your fish site that has been killing women. How is it that its not all over the place yet. Your system sucks and it can not stay free forever. You will be forced to charge a fee to stop these maniacs from killing again. I recommend a paid service. Marcus is only init for the money the ads provide for him. I have met marcus in person years back and he really needs to do something before he finds himself in a bad place.

  15. fishkeeper Says:

    I am looking for the fish keeper website… But I found this web.. wowww…. a very good shark fishhh..

  16. arinam Says:

    I pleased and like your post and please, can you PM me and tell me few more thinks about related this topic, I am so curious about this topic. Thanks a lot for response.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s


%d bloggers like this: