I sent out a survey last night to a few hundred thousand american users. So far over 100,000 users have taken the paid dating survey.
15.23% of dailly active US users are currently active paying subscribers of other dating sites with an average age of 44. Normally around 300,000 users from the US log into Plentyoffish every day, representing 45,690 paying subscribers with 58,727 active subscriptions given an ARPU of $130 that is around $8,000,000.
Some interesting tidbits, the longer you’ve been on Plentyoffish the higher the probability you have a paid subscription elsewhere. People who selected activity partner are the most likely to have paid elsewhere, followed by long term. Around 17% of those users have paid subscriptions elsewhere.
I also asked a few questions about ads, only 30% of people admited clicking on them, most said they look at the ad and than check out the site later and signup.
Also interesting is that 3% of pof users have 2 Paid subscriptions, given that there are only 1 to 1.4 million US paid subsribers monthly we reach between 10 and 20% of them.