So i’ve been testing advertising networks and exchanges again.
One network that sounds good in theory is Yahoo’s Right Media. I sent them 10.8 M of my pageviews a day, of that only 9.4 million actually get loaded because their network is so damn slow. If that isn’t bad enough the slowness of their network hangs my pages which caused my over all pageviews to fall by 3% on a dailly basis.
I find that if you chain your adnetworks together you lose at least 5% of your pageviews in every step of the chain. Some networks like right media you lose 15% righ off the bat.
Comparing CPM’s across adnetworks doesn’t mean anything because you have to take into account pageview loss from calling that network as well as the over all impact on your site. When you call some adnetworks and send them a million pageviews , some may report 970,000 while another will report 800,000…