Eharmony UK launch….

Not sure if this is old news or not but i see Eharmony buying up ads in the UK…   And have a new “test” made with oxfords help.

http://www.eharmony.co.uk/

2 Responses to “Eharmony UK launch….”

  1. Ross Williams Says:

    It’s not cracking news, they’ve been going for a couple of months over here but they have kept it fairly low-key.

    They’ve started bidding on Google UK PPC and are also offering fully free memberships, I guess to help seed their UK database.

    They’re using Ogilvy for their media buying I think who aren’t cheap.

    I haven’t seen any larger scale stuff, but expect that will kick in properly after Christmas and into the New Year.

    Anything which raises profile and social acceptability of online dating in the UK is a good thing,

    Ross

  2. James Houran Says:

    I suspect the Oxford link is more about hype than substance. eH’s “test” has been sharply criticized on theoretical and psychometric grounds by the academic community, and I doubt eH was/is willing to invest in the substantial amount of money needed to make their approach conform to professional testing standards and provide an enjoyable user experience.

    Thanks,

    James Houran, Ph.D.
    http://www.OnlineDatingMagazine.com

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