One of the hardest parts about growing plentyoffish is that it doesn’t really appeal that much to lower income users or younger users.
Hitwise demographic stats for 4 weeks ending 2/7/2009
12.36% of singlesnet users are under 25
10.15% of match.com users are under 25
9.65% of Plentyoffish users are under 25
7.28% of downtoearth users are under 25.
Hitwise income statistics for 4 weeks ending 2/7/2009.
4.11% of singlesnet users make over $150,000 a year.
5.05% of match.com users make over $150,000 a year.
6.23% of eharmony users make over $150,000 a year
12.37% of Plentyoffish users make over $150,000 a year.
The recession in the US seems to be growing Paid dating sites in the US fairly quickly but isn’t really having a major of an impact on my sites growth. We will still grow at least 80% organically this year but I don’t think all that much is because of the recession. The problem being is that most of my users are higher income and aren’t really effected by the current economic problems. If you were me how would you market plentyoffish to take advantage of the current economic times ?