In the summer I ran a massive survey in the US asking users what dating sites they were paying for and how many dating sites they were paying for over 300,000 users responded.
1. In the summer 15.04% of my users were active paying members elsewhere. In a poll that ran on the weekend 16% of my users are now paying elsewhere. (might be the huge valentines/new years bump)
2. In the summer paying users said they had 1.306 active paid dating subscriptions that number has now fallen to 1.245 a fall of 25%
So what does it mean? The top 5 paid dating sites are getting bigger and all the other paid sites are getting smaller, which is pretty much what hitwise is showing these days….