In the next serval days i’ll be releasing a paid feature on plentyoffish. With this optional upgrade you can signal to the community that you are serious about meeting someone. This upgrade will last either 3, 6 or 12 months.
1. On paid dating sites most buys are impulse and in the signup process. Paid sites monetize on Impulse, plentyoffish is going to monetize on user intent. I believe we will have far more members that are serious than paid sites. Its one thing to be tricked into paying (paid sites), its another to go out of your way and pay for something.
2. There will be no addtional features and funcationality for users, this upgrade will be strictly to signal intent to the community.
3. There will be no changes to existing users or new users. The site will continue to work as it always has, except some members can now choose to stand out more.