Myspace Suspends all dating & dieting campaigns.

Heres what i got in my email today

I have a bit of news about your campaign. Rupert Murdoch has decided to put all dating & dieting campaigns on MySpace on hold for a few days. They are discussing about dating creatives currently and planning to come up with a set of standards for them. I wanted to notify you and let you know that the campaign will be halted today and I will keep you updated as soon as I hear some news. I apologize for the inconvenience

68 Responses to “Myspace Suspends all dating & dieting campaigns.”

  1. Adam Temple Says:

    Woh. That’s a wake-up call! I remember when google started encroaching on one of my former business – video sales. Funny enough, it never seemed to effect us.

    Good luck!

  2. Redbox Codes Says:

    Funny, I’m still seeing ads for Mate 1 all over the place. Does murdoch own Mate1?

  3. Toon-c Says:

    who knows ?
    this can be positive for PoF ..
    let you imagine ..

  4. Eric Says:

    I am guessing the ads were showing to much skin for myspace. To many kids on there that lie about their age and see the ads.

  5. Myspace suspending some categories of performance advertising? « Lightspeed Venture Partners Blog Says:

    […] Myspace suspending some categories of performance advertising? March 29, 2009 Posted by jeremyliew in advertising, myspace, performance. trackback PlentyOfFish claims that MySpace is suspending all dating and diet campaigns: […]

  6. Dating Site News Says:


    How can this be positive for POF?

  7. Says:

    Too much skin and too suggestive, probably. And the dieting stuff, well. Not a good look, and Murdoch is more image conscious than he’ll admit to being.

  8. Massimo Says:

    @Eric : the ads were showing way too much skin – especially the dieting ones! ;-))

  9. Dave Evans Says:

    It’s about time they clamped down on dating site ads. Not like this is going to change anything at Myspace.

  10. Says:

    I can’t even get MySpace to accept my credit card, it’s been driving me nuts.

  11. Online Dating Links for Monday March 30 2009 Says:

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  12. Nick Says:

    The main reason that they killed the dating ads was that people were using copyright images as well as girls under 18 to advertise for CPA sites. It got to a point where the ad approval team couldn’t police them anymore. The dieting ads were killed cause the FTC is just starting to crack down on the fake blogs that promote the diet offers.

  13. Says:

    Blanket ban is a bit reactionary and stupid, though. There are other, more sensible and measured approaches that don’t involve throwing out the baby with the bathwater.

  14. john Says:

    What “useful” info do you want us to provide? Just wondering what kind of posts do you write here, and why….. do the research yourself with your all your free time. Stop sucking information from people.

  15. markus Says:

    I think its a good thing, many of those ads were way out of line.

  16. VainH Says:

    Ways this could be viewed as positive:

    MySpace is in decline and has been since Facebook came on the scene. When it finally goes dark, all these tickle-me-emo’s might just click on that last link they see and end up in the pond.

    The quality of people, particularly the 18-24 set, is marginal. They’d probably find their profiles deleted anyway for failing the so-called “undatable” test. Nothing says undatable like a self-obsessed teenager who never grew up.

    In short, having ads on MySpace is like tying an anchor to your ankles and hoping not to drown.

  17. eCommerce Share » FTC To Clamp Down On Social Media Marketing Says:

    […] sites like MySpace have begun policing ads: The main reason that they killed the dating ads was that people were using copyright images as […]

  18. FTC To Clamp Down On Social Media Marketing « Site Seo Doctor Says:

    […] sites like MySpace have begun policing ads: The main reason that they killed the dating ads was that people were using copyright images as […]

  19. FTC To Clamp Down On Social Media Marketing « Site Seo Doctor Blog Says:

    […] sites like MySpace have begun policing ads: The main reason that they killed the dating ads was that people were using copyright images as […]

  20. FTC To Clamp Down On Social Media Marketing « Site Seo Doctor Blog Says:

    […] sites like MySpace have begun policing ads: The main reason that they killed the dating ads was that people were using copyright images as […]

  21. SG Says:

    Well, I’ve seen pof’s ads… they’re just text as image…

    Besides, who uses myspace anyways?

  22. Says:

    I was advertising on through their self serve system MyAds, when it 1st opened last year. I had some success but I tried to run some more dating ads recently and was informed no dating ads are being accepted anymore. My rep said that MySpace users were complaining too much, so they took all dating ads down and many other niches from dieting to wrinkle creams and so on. I’m finding it harder to find sites to buy ad space from…

  23. Jay Bhatti Says:

    that’s pretty interesting….cant beleive they would do that at lost revenue.

    online dating search is still very popular.

  24. seo Says:

    I think they ususally mix and match different ads as the audience have their own openion

  25. Software designer Says:

    as the recession is on most of the ppl are coming to internet business and trying to make a popular ads and website so this is gonna happen

  26. plentyoflovedating Says:

    pretty interesting

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  28. Роман Морозов Says:

    Кстати это все придумали около лет 10 назад .:

  29. shopping Says:

    yeh i see alot of ad placment removed from their

  30. Chris P. Says:

    Makes perfect sense on the dating end…taking the need for dating interaction out of myspace takes away another reason to use it…not sure about dieting though…skinnier,hotter girls attract more guys!


  31. Task Software Says:

    I think its their debue as this sord of advertising is disturbing their repute

  32. medical billing services Says:

    they will join the race later for sure🙂

  33. Outsourcing Says:

    Let see have no idea about their current advertisment program may they want to go for some big advisers.

  34. Tutorials Says:

    advertisers must be looking for some new programs now

  35. textiles Says:

    i think they have more oppertunities

  36. Lashandra Leid Says:

    Fantastic post, I favorited your site so I can visit again in the near future, All the Best, Lashandra Leid

  37. Fish Killer Says:

    Hey Marcus what are you doing about the serial killer on your fish site that has been killing women. How is it that its not all over the place yet. Your system sucks and it can not stay free forever. You will be forced to charge a fee to stop these maniacs from killing again. I recommend a paid service. Marcus is only init for the money the ads provide for him. I have met marcus in person years back and he really needs to do something before he finds himself in a bad place.

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  40. New jersy Limousine Says:

    nice work by myspace.

  41. Laptops in Pakistan Says:

    nice work don.

  42. Affiliate Network Blog Says:

    I’ve heard recently they’ve began relaxing these rules on dating ads. Anyone having any luck with approvals?

  43. Kitchen Towels Says:

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  45. online tutors Says:

    i think my space and plentyof fish are doing good in breaking out.

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    I think its a great work from myspace to be done.

  48. Shawn Sears Says:

    Myspace is sold now

  49. Marketing Quickies 3 scam Says:

    Interesting approach towards this. Wondering what you think of it’s implication on society as a whole though? There are times when things like this begin to have global expansion and frustration. I will be back soon and follow up with a response.

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