Probably the most important thing in advertising that has happened in a long long time and as a result google will probably become the largest display advertising player in short order. Google has added view through conversions to google adwords today. I’ve long used view throughs as click throughs are absolutely meaningless, even comscore says 8% of the population account for 85% of clicks in ad campaigns. I know my users spend 10’s of millions on other dating sites every month and now using view thoughs other dating sites can find out just how much they are really making advertising on plentyoffish.com When I advertise on other sites for every one person that clicks I get 5 to 15 times as many people going to a search engine typing in plentyoffish and finding it or just typing in the URL. At any rate our advertising inventory and all social networks inventory just got a lot more valuable.