In the next half hour we will start serving ads from our own self service advertising platform located at ads.pof.com Our ads are in the same format as the facebook ads so it should be pretty easy for advertisers to use the same format.
We are different from nearly every other ad platform. Instead of guessing at who your ads will reach you can target based on zip code, age, gender, ethnicity, income, education, profession, if a user drinks, smokes etc etc.
This first version of our system is meant for advanced users, as we have many sophisticated advertisers spending 50k+ a month with us and we wanted to move them over as fast as possible and give them as many targeting options as possible. Our next version will be more targeted towards local advertisers who don’t need a million and one targeting options and just want to reach people within a 5-10 mile radius of their business. You can advertise locally now, but if you have never used online advertising it will seem alien.