Facebook dating apps see massive user drop.

Facebook turned off app notications last month,   large facebook dating apps like Zoosk and Are you interested saw massive drops in users.   This is why you don’t build companies that are completely dependent on the whim of another company.

http://www.allfacebook.com/2010/03/facebook-developers-see-dramatic-drop-in-traffic-following-removal-of-notifications/

http://statistics.allfacebook.com/applications/single/-/6953377468

http://statistics.allfacebook.com/applications/single/are-you-interested/17091798008/

84 Responses to “Facebook dating apps see massive user drop.”

  1. Allan Says:

    Point well made.

    Question:

    Do you make a add-on service or feature that does depend on another company, IF you already have some traction/success with your own platform?

  2. Tiles Says:

    In inappropriate generalization, considering that many companies do rely on platforms that could at some point have their license revoked, code radically changed, apps removed (iPhone, etc.)

    Better to state: This is why you don’t build companies that are completely dependent on the whim of a whimsical company.

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  5. Tom Says:

    Umm? Users HATE the automatic application notification thing. You were constantly getting flooded with crap. Facebook told the apps that notification support was going to be removed well in advance. This was hardly a whim, nor is Facebook a whimsical company.

    The smart ones moved their users onto app specific notification systems. For instance, Zygna gave all of their users reward points, if they signed up for email alerts. Zygna also distributed a browser tool bar. So Zygna app users, and only Zygna app users get notifications. Everyone wins.

    But if you had no plan at all, and your business model is based on an unsalable notification system, then you deserve to suffer.

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  8. Ross Williams Says:

    “why you don’t build companies that are completely dependent on the whim of another company.”

    What is an advertising-supported company if not one that relies on other companies?🙂 Ah I’m just yanking your chain – you’re absolutely right of course, the FB platform (and iTunes platforms) are dangerous for that very reason.

    Ross

  9. Dustin Says:

    Dang you stole my blog post idea😉 I have been watching this for awhile and believe Zoosk and AreYouInterested are pretty much screwed. They were losing money before, now they’re REALLY losing money.

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    Response time on POF seems to have gone into the toilet tonight.

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  19. Dating Watch » Actualité des sites de rencontre : Mars 2010 – Dating Watch : L’Observatoire des Sites de Rencontre Says:

    […] Zoosk : audience en baisse à cause de Facebook Tout comme Google fait la pluie et le beau temps pour de nombreux sites internet, les applications Facebook sont fortement dépendantes du réseau social quand il s’agit de leurs fréquentations et de l’activité de leurs membres. Zoosk, application leader de la rencontre sur Facebook, a vu son audience chuté ces dernières semaines suite à des modifications effectuées par Facebook dans le système de notification utilisé par les applications pour communiquer avec leurs utilisateurs. Cette dépendance forte devra être prise en compte par tous ceux qui se lancent sur cette plateforme ( bon courage à Mr Le Parc avec Smartdate🙂 ) Source […]

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  21. Maria Says:

    weel about the facebook i think its overestamated and realy would like to find a good platform.

  22. Maria Says:

    well there is alot about facebook that has turn worce, i dont use it so mutch

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  24. Art Seredyuk, Chief of social dept. Easydate Ltd. Says:

    Zoosk told they are fine and even got a growth on their main site. But their MAU dropped from 6M+ to literally 3,5M during single month
    which is a huge impact to application audience and ability to
    monetise cheap and targeted facebook traffic on zoosk main site. Due
    to http://siteanalytics.compete.com/zoosk.com/ facebook now is only 57%
    of zoosk.com referrals. And the fact that zoosk start buying
    expensive traffic to recover from facebook traffic loss doesn’t mean
    they are fine with it. It definitely would affect their ROI.
    Meantime other dating applications (Example BeNaughty http://www.appdata.com/facebook/apps/index/id/133306231504 ) stays healthy and even show little gross during this time. So someone can adapt better than others.

  25. Jonathan Says:

    Also, they were all crap.

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  34. rencontre Says:

    This is such a perfect post. Thank you for taking time to write this.

  35. Jala Bula Jux Says:

    Sad. I pity those who lost a lot because of this facebook change!

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    The blog made complete sense. Can’t believe people.

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    Facebook told the apps that notification support was going to be removed well in advance. Livraisons gratuites chaussures Nike Air Rift This was hardly a whim, nor is Facebook a whimsical company.

    • unir26e.com Says:

      I think you can clearly see the point he is trying to make. Facebook decided, not matter how much notice they gave, to make a change that dramatically effected many other businesses.

  38. robert Says:

    Zoosk IS A FRAUD!!! simply, you as paying member are nothing but a marketing tool for Zoosk to get new paying members!!? As a paid subscriber you don’t know who is a paid or a free member and non-members CAN NOT write back to you even if they wanted too until they join with a paid membership, so your either thinking there not interested but the reality is they can’t write back to you and this sucks!! I demand as a full paying subscriber that all people on the site can correspond with me, this is just a pryamid scheme on the backs of the people there collecting money from!

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    subscribe to the full service, we find that curiosity usually gets the better of them!

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    Zygna gave all of their users reward points, if they signed up for email alerts. Zygna also distributed a browser too

  43. kimya Says:

    do, and how we got so much bigger along with a lot of other things they want to

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    i prefer to avoid anything dating related on Facebook, with the complex privacy settings I have no idea what will be popping up in my friends news feeds.

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