With 130 million monthly visitors plentyoffish is now by far the worlds largest dating site. One thing i’ve noticed over the years is no matter how big and useful plentyoffish gets lots of users still use paid dating sites to try and improve their chances. Not only do plentyoffish users use paid dating sites they spend over $500 million a year on them.
Now i looked around the market and noticed that no one was actually catering to people that wanted to find relationships. If you look at match.com, all you see is “dating” mentioned everywhere, even the slogan is “Its ok to look”. Eharmony sort of does it but you can’t actually search for anyone you would be interested in, which is what the vast majority of people want. So I came up with the idea that we should build a “dating site” that only allows people who are looking for long term relationships to join. But instead of being a site like eharmony where you only get matches it should be more like a normal dating site were you can do the searching. So last week we launched eVow.com, by putting a link on POF. In under 7 days we have had over 100,000 signups so its off to a great start. Now I just have to figure out how many users I need before I turn it into a paid site.