According to IAC….
54 million singles in US
2.6 million paid at any time.
5.5 free and non paying.
8.8 million singles have used online dating.
Only 5%of the population is using a paid dating site at any given point in time and another 5% a free dating site. The real focus of most of the top dating sites is how to get the other 90% of the population to start using dating sites.